GM Studio Stories

May 17, 2008

I worked on thes 4 small documentary pieces for the GM design center in Europe. It was a series of films focused on the release of the Opel Eflex. This was also the launch of the GM studio stories series of web films.

These films were directed and produced by Anwar Khuri of McCann Erickson.(Anwar has moved on to broghter pastures and is currently a senior producer at Draft FCB in Chicago) Anwar and I spent a month together crafting these small stories. I really enjoyed working on this project because they where focused on the people behind the product. Anwar really brought some of their true personality out, which made these fun and interesting pieces.

The music track for this project was an instrumental version of “Deserter” by Matthew Dear from Ghostly International.

Opel EFlex Studio Stories EP1 – Mark Adams